We knew it was only a matter of time before Facebook began giving brands the option to switch over their brand pages to the timeline design. Well it appears that time is now. This morning before work, I hopped on the ole Facebook to checkout what’s going on. I decided to check on my brand page for my small business, Facebook.com/honeybeebrownies (sorry for the plug!). Anyway, I was delighted to find that Facebook was now giving the option to switch over to the new timeline. Over the past few weeks I’ve become a big fan of the timeline approach on Facebook. It think the design and approach simplifies the information and really makes it interesting for users to view. The new layout also creates a more personal look and feel.
While I’m a very big fan of the new layout and design, will it be good for brands? That I can’t answer but I will say, as a marketer I absolutely think the cover photo will benefit brands immensely. Whether it’s highlighting a new product or brand elements, the cover photo will be great for brands.
The other aspect I’m very curious about is if and how brands will leverage the actual chronological timeline on the brand page. I did some searching and found Ben & Jerry’s brand page which has already been converted over to the timeline layout. It’s very early but I think I’d anoint Ben & Jerry’s page as an early best practice to follow. Ben & Jerry’s has already added important dates to their timeline with various photographs and status updates. Their timeline goes all the way back to the 1970’s and includes updates like in 1990 when their Chocolate Fudge Brownie was born!
It’s still so earlier but I’m very curious to see the different ways brands will get creative and how this could impact user engagement with brands. Brands have until March 30th to convert their pages to the new layout so we’ll have to wait a little longer to see the outcome.
Here are some great examples of brands who have made the switch quickly and put out great pages: